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What It's Really Like Going On Dragons' Den: Behind The Scenes

This weekend marks three years since we pitched Tuk Tuk Chai to the Dragons. The episode left viewers on the edge of their seats, and we've since received tons of questions about our experiences on the show... so here's what it's really like going on Dragons' Den!


1. How long were you filming the show?


It was an early start! We arrived at the studio around 7 am for all the preparations with the production team. There was a lot of waiting around, even though we were lucky enough to be the first to enter the den on that day. Although our part of the episode is less than 15 minutes, the actual pitch to the dragons took just under 2 hours! It is quite an intense time, even though the dragons are not as scary as they seem on the show.


2. Did you receive any business advice after the show?


After we finished filming, we were given the opportunity to speak to Peter Jones for a few minutes, as he was the Dragon that wanted to invest in our business. We then arranged a business meeting with his team a few weeks later. However, during the pitch, some of the dragons provided us with some great advice, but this does not appear in the editing of the episode.


3. What are your top pitching tips?


Everyone has their own unique pitching style that works for them. However, the most important thing is that you know your business inside out… especially the numbers! Also, just enjoy the process, as it is a one-of-a-kind experience. You can benefit from the experience, regardless of whether the Dragons choose to invest… so relax and enjoy yourself!


4. Is the show scripted?


No. We had prepared our own pitch and were not told what to say, despite people thinking the show is fake. We researched previous episodes to get an idea of what questions the Dragons might ask. There were not really any unexpected questions…  


If you’re interested in applying for the show. Here’s a list of popular questions the Dragons like to ask:

  • Describe your key financial figures?
  • What is your projected cash flow?
  • What differentiates your product from current products in the market?
  • What’s the longevity of your brand/product?
  • What do you want from an investment by a Dragon?
  • How did you come to the valuation you’ve put on your company?


5. Would you have done anything differently?


Not at all! We really enjoyed the whole experience on Dragons Den. Obviously, the way the episode was edited made it seem a lot more dramatic than we anticipated… but this was all for entertainment! And we loved it!


Tuk Tuk Chai brews the finest black tea leaves freshly picked from the misty hills of Kerala with milk, water, and optional spices to deliver a satisfying alternative to snacks - all under 150 calories. Find out more...